Conversion rate Shopify Services
CRO for Shopify online stores: our works
Increase the conversion rate of your Shopify store
Our e-commerce experts can provide CRO services that can help make it easier for your customers to make a purchase decision. We offer UX/UI solutions that are based only on analytics and user behavior data.
Using qualitative and quantitative data along with 14 years of professional experience in CRO and UX/UI, we can identify user interface mistakes and create a plan for conversion growth of your Shopify and Shopify Plus stores.
We know the full potential of Shopify and Shopify Plus platforms and all their limits when it comes to website changes.
Case study in action
Intertop
A global and awarded-winning brand that operates 136 stores across 27 cities, and attracts 3.5 million online visitors monthly, celebrating 25 years on the market
This is an illustrative example of how the ESR (Evolutionary site redesign) works:
- UX Audit (2018): We identified 54 interface mistakes and growth points and created a road map for gradual design improvements.
- Boost Phase (2019): According to the UX audit report, we eliminated all the interface pitfalls that resulted in a 74% increase in search transaction rate and a 31% increase in product card micro-conversion. Checkout conversion increased by 128%. The result after the first year of improvements was a 55% increase in the conversion rate.
- Continuous Improvement Phase (2020 — till now): Since 2020 we have been working as an extension of the Intertop team on further interface improvements. User needs are changing, the market is evolving, and new business tasks are emerging, and we assist the interface in adapting to these changes. Despite the challenges of COVID-19, we achieved a CR increase of 10% in 2020, 8.7% in 2021, and 12.4% in 2022. And we continue working together.
This strategy helps online stores continuously increase their conversion rate and generate loyal customers.
Choose Shopify CRO Service
Conversion rate optimization audit
The Shopify store audit is a comprehensive analysis of website usability conducted by our experts, in which they pinpoint less-than-perfect areas of your site that can cause problems for users and give detailed recommendations for handling them.
You will get a growth plan with 30-50 recommendations on how to get rid of the negative impact of UX design mistakes. You will also get a Looker Studio dashboard so you can control the main KPIs of your website by yourself.
Shopify conversion rate optimization: Boost package
The Shopify CRO Boost package is a service that improves the UX/UI of the site gradually according to the recommendations of the CRO audit. We can create new UX/UI solutions for the pages with mistakes, conduct AB tests (if needed), control their implementation in the development phase, and measure the results after new designs are implemented.
If you have an in-house development team, we can collaborate with them to implement the new design mock-ups. If you don’t have a team, we can easily solve this with our Shopify partners. This way, you will be able to get the maximum conversion increase by eliminating all critical interface mistakes.
Continuous Shopify conversion optimization: Subscription
After we eliminate all the interface mistakes, we can start providing Continuous improvement services. We can constantly provide support for your website by optimizing it according to your new business needs or new trends in user behavior on a subscription basis.
You can hire the services of our UX/CRO specialists by booking and prepaying at least 40 hours every month. Every month, we can check the analytics, heatmaps, feedback, etc., as well as generate new hypotheses for optimization, conduct AB tests, and create new UX/UI designs for you if needed. You can pay on a time-and-material basis only for the hours that we spent on your project.
Shopify UX UI from scratch: new store design
If the site needs an extensive redesign, we can create a new Shopify UX/UI design for the whole project from scratch based on the user behavior data that we obtained from the Shopify store audit. Or, we can help you launch a brand new online store to the market.
Shopify CRO agency: check us in action
We have conducted more than 1000 UX audits and designed about 300 projects
Increase your conversion rates
Let’s find and eliminate all the UX/UI issues in order to increase the conversion rate of your Shopify store
The Shopify conversion rate optimization process
Step 1
The CRO/UX Audit
1. Analysis of business goals, the market, and target audience research
2. Setting up marketing tools
3. Analyzing data:
- Key Google Analytics metrics
- Hotjar data (Crazy Egg, Plerdy, etc.)
- Analyzing data
- UX heuristic evaluation
- Technical parameters evaluation
- Content quality analysis
- Best practices analysis
4. Preparing a report with 30-50 hypotheses, screenshots, and detailed recommendations
5. Looker Studio dashboard implementation. We create dynamic dashboards and collect all the key performance indicators (KPIs) in one place so that you can see the current data and track all changes.
6. Preparing the research results in presentation format (if needed)
The audit is the first stage in Shopify conversion rate optimization, where you can decide to continue on your own with your in-house team or continue doing business with us.
Step 2
CRO Boost phase
The main purpose of this stage is to eliminate all the interface mistakes that we found during the audit.
- Prioritizing CRO/UX audit hypotheses.
We use the PIE principle to prioritize the hypothesis. The acronym PIE stands for Potential — Importance — Ease. - Creation of the growth plan and dividing the work into sprints
We divide all the scope of work into sprints which can take 1-2 weeks. Before the beginning of each sprint, we should reach an agreement on what will be done according to priority and how long it should take. - UX/UI solutions creation
- A/B tests if needed and if there is enough traffic
- Supervision on the implementation of UX/UI solutions
- Measuring the results before and after the redesign
Step 3
Continuous improvement phase
We can also work on your project on a regular basis. You can hire the services of our CRO specialists by pre-ordering 40 hours per month to ensure the effectiveness of your online store. The following are what we usually provide in this phase:
- Continuous quantitative and qualitative data checks
- Brainstorming new business tasks from your side
- Formation of new hypotheses and their prioritization
- Updating the improvement plan
- Creation of new UX/UI solutions
- A/B testing if needed and if there is enough traffic
- Supervision on the implementation of UX/UI solutions
- Measuring the results before and after the redesign
- Regular reports (on a weekly or monthly basis)
What clients say about us
Turum-burum team supported our team at Reply very well in delivering personalization and conversion consulting to our enterprise customers and help us top scale up our delivery. The Turum-burum team integrated very good into our consulting team. Together we are working on delivering new optimization hypothesis, a/b tests, personalization campaigns, results reportings, QA with Optimizely and Adobe Target.
Highly recommend this Shopify CRO agency! They delivered beyond my expectations. Denis is very experienced with eCommerce and conversion rate optimization. I got exactly what I was looking for.
The guys from the company Turum-burum delivered a great job on this project. Working within the timelines and being open to feedback meant that the end result was delivered in line with expectations. I would recommend it and will be working with it again.
I really enjoyed working with Turum-burum company and with Denys in particular! They were very easy to work and communicate with so naturally, our partnership led to successful results. His team is very diverse and skilled and helped us with many projects. Will definitely be working with Denise & the Turum-burum team on my next eComm projects!
Turum-burum agency delivered a well-structured, professional-looking website with all the relevant information about our business. I am pleased with their services, efficient project management, excellent customer service, high-quality outputs, attentiveness, and receptiveness to feedback.
Turum-burum web design agency has a very cool team! Thanks to Denys Studennikov and his team for working on the project! You are the best
Turum-burum's work drove an increase in the client's conversion rate and site traffic. Proactive and detail-oriented, this company took the time to understand all of the available data to provide optimal solutions and explanations for the client's problems. They were supportive and transparent throughout.
The work and deliverables have all been of great quality and satisfy the client. As a team, Turum-burum agency is reliable, consistent, and accommodating. Their accountable approach and dedication to providing strong work make them a great partner.
During a year of collaboration with Turum-burum agency, we managed to eliminate most of the critical errors both in the interface and in the logic of some of the site's functions. This allowed for growth in all main site metrics: ARPU + 71.43%, CR + 55.4%, and CR checkout + 128%.
Conversion rate optimization Shopify: FAQ
What are the key strategies for optimizing conversion rates on Shopify?
When it comes to conversion rate optimization Shopify store, there are some key strategies, including the following aspects:
- Conducting a UX/UI audit
- Redesigning key pages to increase usability and tailor to the target audience's needs;
- Ensuring mobile optimization and adaptive website design;
- Tracking analytics using Shopify CRO tools;
- Staying updated on market trends;
- Integrating marketing efforts;
- Implementing SEO best practices;
- Leveraging social proof.
All these efforts are bound to improve the conversion rate Shopify store. However, think about hiring a Shopify CRO expert or Shopify CRO agency to get professional help and build a successful CRO strategy to follow.
Are there specific tools or apps recommended for conversion rate optimization on the Shopify platform?
It’s impossible to build an effective Shopify CRO strategy without using various tools and apps. Here is a brief overview of the types of tools and apps recommended for conversion rate optimization Shopify platform:
1. Analytics and user behavior tools
- Heatmaps and session recordings to visualize where users are clicking, scrolling, and dropping off on your website. It helps identify points of improvement and make changes to enhance the user experience.
- User feedback surveys to collect qualitative data from customers about their experience with your website. Thus, you can reveal specific usability issues to make targeted improvements.
2. Abandoned cart recovery tools
- Abandoned cart emails to remind users of their abandoned items, offer discounts or incentives and make it easy to complete their purchase.
- Exit-intent pop-ups that appear when a user is about to leave your website to find out why they didn’t complete their purchase.
3. Payment optimization tools
- Safe payments will help build trust and loyalty.
- Multiple payment options, such as credit cards, PayPal, and Apple Pay, can make it easier for users to complete their purchases.
4. SEO tools
- Keyword research to optimize your website's content and meta tags, which can improve your search engine rankings and drive more organic traffic to your store.
- Site speed optimization to identify and fix speed issues, which can improve your website's performance and user experience.
What are some common mistakes that online store owners make when implementing CRO for Shopify?
Usually, the most common mistakes are blindly following the best practices of CRO for Shopify. They often just Google “conversion rate optimization Shopify”, “Shopify increase conversion rate”, or “Shopify increase conversion rate” and just implement all the solutions to their online stores. Yet, if it works for someone doesn’t mean it will work for you. So, it’s crucial to do your own research and learn your audience, market, and analyze your website to find the solutions for your project.
Can I optimize my Shopify store myself, or it's better to find a qualified Shopify CRO expert or Shopify CRO agency to help me with it?
In general, if you have limited time, technical expertise, or budget, hiring a Shopify CRO expert or Shopify CRO agency may be a better option.
However, if you want to invest the time and effort, you can conduct Shopify CRO yourself, gaining valuable experience along the way. Start by learning about CRO principles, exploring CRO tools, and conducting basic website audits to identify areas for improvement. As your expertise grows, you can tackle more complex CRO Shopify tasks.
Consider hiring an expert or agency for specific CRO Shopify projects that require specialized skills, or when you need a more comprehensive approach. This article can be a good start for your own Shopify improvements.
